Welcome to my professional page. If you have found your way here, you have probably seen my resume and are interested in seeing more. In case my CV hasn’t yet made it into your hands, see below for it and a portfolio of marketing projects I have led. I look forward to continuing the conversation live.
Let me elevate your brand by crafting and telling your story through a variety of channels including the sales organization, digital strategies, and industry thought leadership. I believe that marketing, sales, and product development should be interconnected to have the most success. After successfully growing brand recognition, revenue, and market share for a luxury commercial flooring brand, I chose to move into a sales leadership position with the same brand to gain first-hand experience and deeper insights from the field to become a better marketer. My managers and peers describe me as highly organized, someone who solves problems creatively, and a collaborative leader who builds culture and cares about her people and company.
My strengths lie in:
- Establishing a brand vision by continually listening to customer feedback and market insights to determine product needs and then collaborating with product development on a product design and launch plan.
- Building the brand narrative through a deep-dive into the company culture, weaving through all aspects of it into the internal and external storytelling.
- Partnering with sales teams to ensure they can tell the story, providing them with the sales tools and resources needed to not only get in the door but also close the sale.
The items in my portfolio represent some of the marketing projects for which I provided content and creative direction. Above each project, you can find a more detailed description of the venture and my leadership involvement. Be patient – some of them take a bit of time to load.